Different Ways To Promote and Advertise Your Web Site
By Andrew Wroblewski
There are literally thousands of things you can do to promote and advertise your
Web site, here are just a few I have found to work for me.
- Tell your audience what kind of support they'll get after
they buy. It could be free consulting, tech support, free servicing, etc. This
may also answer some of their buying questions ahead of time. People don't
want to buy products without knowing you will be there to help if they have
- Ask people at the end of your copy why they decided not to
buy. This will give you new ideas on how to produce ad copy that's more
profitable. Have a web form or e-mail link in place so they can answer you.
You may find out they don't like your guarantee or graphics. It could be
- Think of ways to get your site or business in the the news.
You could sponsor a fundraiser, break a world record, hold a major event, etc.
Simply write a press release about what you've accomplished, then send it to
media outlets that cater to your target audience.
- Hold a contest on your web site. Give other web sites the
option of offering it to their visitors. This'll multiply your advertising all
over the Internet. It would become a viral contest. Of course the contest must
either be ongoing or held regularly so you could allow other online publishers
to offer it to their visitors or subscribers.
- Tell your potential customers that your ordering system is
highly secure. Also reassure them that you take every effort to protect them.
People want to feel they are safe online. They want to know that you care
about their well-being. Tell them all about what you currently do for them to
make them feel more secure.
- Carry business cards with you wherever you go. Have your
web address printed on them. You can hand them out to anyone you meet. Just
think of all the people you meet on a regular basis: grocery clerks, post
office workers, bag boys, family members, friends, salesmen/women, etc.
- Contact national radio stations to ask them if they are
looking for guest speakers. Tell them your area of expertise; maybe they'll
book you for a show. Of course you would want to contact targeted stations and
shows which would want to know more about you and your area of expertise.
- Join clubs related to your area of business. You could
trade leads with other businesses. Learn new ways to run your business and
sell your products. You could also create your own online business club. You
could provide private chat rooms, message boards, articles, etc.
- Think of a domain name for your web site that's easy to
remember. It should be related to what your business does, sells or provides.
If there aren't any business names available, use your actual birth name. You
could at least brand yourself. Your own name will give you credibility.
- Position your web site at the top of pay-per-click search
engines. You will only pay your set amount for each click-through you get to
your web site. Just make sure your profits will pay for your advertising cost.
If they won't, maybe you could share a web site with another related business
and split the costs.
- Allow your visitors or customers to increase your traffic
or sales. Ask them how you can improve your business, web site or product. You
can ask them at your web site, in your
e-zines, on your
message board, in your chat room, in your guest book, in your product
- Team up with other
e-zines that have
the same target audience. Combine subscriber bases and then publish one
e-zines together to
increase subscribers. You could all include your ads and announcements in the
e-zines. You could
also take turns for the top advertising space.
- Swap endorsement advertisements with other Web sites.
Endorsement ads usually pull more sales and traffic than regular
advertisements. People have taught themselves to ignore advertisements because
they see hundreds of them every day. Endorsements usually don't look or sound
like normal ads.
- Outsource part of your workload to save time and money. You
can spend more of your time and money promoting your business. You'll save
money on employee costs, space costs, training costs, etc. Keep the work you
enjoy doing to keep you motivated and ship out the work you don't like.
- Include a signature file on all the e-mails you send out.
Provide your business name, phone number, e-mail and web address, etc. Also
include a brief blurb for your business or the product you're selling. For
example, you could say, “How To Wash Your Car In Two Minutes or Less!”
- Use pictures or graphics on your web site that support the
product you're selling. They could give your visitors a clearer vision of your
product, the benefits of the product, people's emotion when they own the
product, etc. You could also use “before” and “after” pictures.
- Create a friendly, long-term relationship with all your
customers. Practice good customer service and follow-up with them on a regular
basis. You could follow-up with gifts, greeting cards, free things, coupons,
special offers, reminders, your
- Create strategic alliances with other web sites. You could
exchange banner ads, sell each other's products as back-end products,
cross-promote, etc. You could also create a web site together and promote it
on your separate web sites. You would both just split the costs and profits.
- Increase the perceived value of your product to skyrocket
your sales. Add on free bonuses, after- sale services or an affiliate program.
Other factors that would help are: your own domain name, a professional web
design, a good-looking product graphic and persuasive ad copy.
- Give customers a discount on their total order to increase
sales. You could give them a discount for ordering over a set dollar or
product amount. For example, you could say, “Buy over $39 worth of products
and get a 20% discount on your order!” Another example, “Get a 15% discount if
you order 3 or more products!”
- Allow your visitors to reprint the content on your web
site. Just ask them to include your resource box and a link to your site in
exchange. This will turn your content into a traffic machine and the external
links will help increase your ranking in some search engines.
- Provide a free contest or sweepstake at your web site. It's
a fact, people like to win things. If you can fulfill that need, people will
visit. You can also attract them to revisit by holding one every week or
month. You could also start an opt-in list for people who enter your contest
or sweepstake so you can follow-up with them regularly.
- Save time and money by using ad submitters. You will reach
a larger part of your target audience far more quickly than by manually
submitting your ad. You should manually submit your ad to the most popular web
sites so you have a better chance of being listed or placed in a good
- Create a good first impression. You will not be able to
sell very many products if your visitors think your web site looks
unprofessional. Use crisp graphics, attractive color combinations, a readable
text size, even spacing, even margins, bold headlines, indent benefits, etc.
- Stop procrastinating and start finishing all your business
tasks. Do one at a time. Don't get caught up thinking that you can never get
them all done. Make a list. Do the easiest or most crucial one first and move
down the list. Cross off each task as you complete it.
- Develop a relationship with all your visitors and
customers. Tell them how much you appreciate them visiting your web site or
buying your product. Invite them to online and offline events like free chat
room classes, parties, dinner gatherings, business events, etc.
- Hire a business coach to help improve you and your
business. That could help increase your sales, motivate you, balance your
workload, etc. It would be like renting an extra brain. You would have double
the thinking power.
- Stay away from being too comfortable with your income or
life. You should always be making new goals for yourself and developing new
sales ideas. The world keeps changing and if you pause too long, you might
miss out. You only live once.
- Make sure you don't become a workaholic. Your mind needs
time away from your business life. This will help your brain think clearly
while working. The best time to get profitable ideas is when you're not
thinking about them. They just pop into your brain.
- Create and follow short/long-term goals for your business.
The short-term goals can create early success and the long-term goals can
create future success. Design each goal so they all add up to your ultimate
goal. Don't make your goals too unrealistic otherwise depression and
frustration could move you farther away from them.
Good Luck and get busy promoting!
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